CONCEPT STORE
The brief was to create a concept-boutique store that would be a feminine shopping oasis and a social media-inspired shopping experience. The customer can experience becoming a fashion blogger while shopping at #Blogged die Boutique.
#BLOGGED
Die Boutique
retail design
concept store
client
2019 March
Würzburg, DE
designed at
Buro Loods
#BLOGGED
Die Boutique
retail design - concept store - client- Blogged die Boutique - 2019 March - Würzburg, DE
about
01
CONCEPT
The concept was to translate a virtual blog into a physical blog space. With a colourful social media backgrounds, selfie-friendly mirrors and engaging actions customers could browse the store.
mood
pastel boost
A light atmosphere. A story told in color. Shiny and reflective. Pose & blog in front of a stage of products. Soft to the touch.
02
LOOK & FEEL
The look & feel of the shop had to reflect elegance and feel contemporary. Marble, gold surfaces and velvet textiles combined with concrete flooring and white walls. To present as an urban background for bloggers. The gradient wallpaper acts as an accent detail and cuts through the white surrounding.
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01
EXTERIOR
The entrance to the store is emphasised with the golden branded arch and creates an inviting doorway. The arch is a recurring element throughout the store.
layout
The center of the store serves as the entrance welcome area, brand wall and check out. The right side of the store is a shopping space. While the left area is focused on experience, a photoshoot area, lounge and personal trolley.
03
ZONING
- check out
- central display
- shoe corner
- general clothing
- shop window display
- waiting lounge
- dressing rooms
- lingerie
lounge
The lounge serves as the social media “stage” with a brightly illuminated selfie mirror, trolley to hang all the selected outfits and lounge to hang out with friends.
interior visualisations
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interior versions
There were two directions for the color choice. Direction one had a dominant yellow accent and a feature wall that avoided a monotonic visual experience. Direction two, which the client preferred, used dominant pink tones and avoided brave color accents.
The renders show different versions of the color scheme as well as furniture options.
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interior
final interior
The execution of the project is very similar to the proposed design. All the retail furniture was custom made. The box-type furniture is modular and had proposed storage compartments, while the tray tables displayed small items. The window backside had a radiator covered with a metal chain wall. And at the entrance, there is a podium box display in different heights for accessories.
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