DomiRBD

DIRECT LEASE

showroom

retail concept & design

car showroom

client

Direct lease Van Mossel

2020

Rotterdam, NL MOC showroom

designed at

Buro Loods

DIRECT LEASE

showroom

retail concept & design - car showroom - client - Direct lease Van Mossel - 2020 - Rotterdam, NL - designed at - BuroLoods

about

01

SHOWROOM
CONCEPT

Direct lease is a Van Mossel owned company that offers immediate lease services. I was asked at Buro Loods to create a new, fresh retail identity and concept to be easily adaptable to various Van Mossel locations within the Netherlands.

mood

02

LOOK & FEEL

The look of the new Direct lease retail concept is fresh and contemporary, mixed with a strong corporate footprint. Blue is the dominant color and is contrasted with pop orange and bright colours. The wood details give warmth and the whites make it light.

Rotterdam location

These visuals are from the Rotterdam showroom location. Retail space is divided into 3 parts: a coffee area next to an informal office, then a Stella bikes exhibit and sales area with Direct lease.

layout

Rotterdam location

Leeuwarden location

Hengelo location

interior

03

COMMERCIAL CORNER

The commercial corner is made out of 3 parts. First an introduction wall with a visual and under the open shelf for some refreshments. The second module is the material selection and experience table, where the client can customise the product. The third module is an accessories display. the horizontal storage unit is a continuous element that visually divides vertical modules.

Hengelo showroom

source: https://architectenweb.nl/projecten/project.aspx?ID=40797#photoid=385087

Hengelo location

First Direct Lease showroom opened up in Hendelo MOC location. The final design became slightly colder during the selection process of certain materials and furniture since I was not able to follow up with this project to the end. 

source: https://architectenweb.nl/projecten/project.aspx?ID=40797#photoid=385087

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