Direct lease is a Van Mossel owned company that offers immediate lease services. I was asked at Buro Loods to create a new, fresh retail identity and concept to be easily adaptable to various Van Mossel locations within the Netherlands.
The look of the new Direct lease retail concept is fresh and contemporary, mixed with a strong corporate footprint. Blue is the dominant color and is contrasted with pop orange and bright colours. The wood details give warmth and the whites make it light.
These visuals are from the Rotterdam showroom location. Retail space is divided into 3 parts: a coffee area next to an informal office, then a Stella bikes exhibit and sales area with Direct lease.
The commercial corner is made out of 3 parts. First an introduction wall with a visual and under the open shelf for some refreshments. The second module is the material selection and experience table, where the client can customise the product. The third module is an accessories display. the horizontal storage unit is a continuous element that visually divides vertical modules.
source: https://architectenweb.nl/projecten/project.aspx?ID=40797#photoid=385087
First Direct Lease showroom opened up in Hendelo MOC location. The final design became slightly colder during the selection process of certain materials and furniture since I was not able to follow up with this project to the end.
source: https://architectenweb.nl/projecten/project.aspx?ID=40797#photoid=385087