WENSINK | ARNHEM
This Arnhem showroom got a new design of the facade. The entrance was repositioned and a new layout for the parking and used car area outside was created.
MAR2020
Mercedes-Benz
client, location 01
Wensink, Arnhem 2019
client, location 02
Rüttchen, Den Bosch 2019
designed at
Buro Loods
MAR2020
Mercedes-Benz
client, location 01 - Wensink, Arnhem 2019 - client location 02 - Rüttchen, Den Bosch 2019 - designed at - Buro Loods
about
MAR2020
MAR2020 is a concept designed for Mercedes-Benz. At Buro Loods I worked on adapting this concept to several locations throughout the Netherlands. Projects consisted of interiors and also exterior changes. The projects followed strict MAR2020 guidelines and brand requirements. It accommodated the welcome area, sales areas, several brand experience points and special car displays. What made it challenging was the long process of designing unique floor patterns that functioned as zoning elements.
location 01
showroom
exterior
Here are exterior scenario’s depicting the outside. It depicts a newly enlarged parking area and demo cars display. As well as the branding on the facade. The large canopy at the end was not built due to costs.
interior
MAR2020 interior has a premium selection of materials and fixtures. Details and precision were extremely important. The interior has a classy contemporary style with many sensorial contrasts between glossy and matt, warm and cold and technological-tactile. All the elements were custom-made to this location except the furniture.
layout
3D renders
Previous
Next
Previous
Next
building site
location 01
RÜTTCHEN | DEN BOSCH
The Den Bosch showroom location is a larger format of MAR2020. With an additional service areas as well as an expanded layout and two floors. The main space is dedicated to a consultation area. Our involvement also included architectural solutions and proposals for the building.
interior
The Rüttchen dealership location is a large scale adaptation of the MAR2020 concept. It involved a large showroom space, first floor office and administration spaces. The first floor leads to an open space. Custom pantries and units combined with digital wall elements- are the core elements of the showroom that divide customer-sales area and car presentations.
layout
interior
final result
